This blog has moved to:

Este blog se ha trasladado a:





2.12.12

BRIGHT YOUNG THINGS
BRIGHT YOUNG THINGS (POTENCIAL JOVEN)




Last Tuesday I attended some lectures at the Design Museum (Designer Breakfast very early in
the morning) which this time took the form of a debate entitled "Bright Young Things" with guests such as:

· Neville Brody - Dean of the School of Communication at the Royal College of Art, president of D&AD.
· Lawrence Zeegen - Dean of the School of Design at London College of Communication, University of the Arts London, vice president of ICOGRADA and board member of the International Design Alliance.
· Janet Hull - Creator and chief executive of IPA/Metro Creative Pioneers Challenge to provide paid opportunities for young people. She also works with the National Apprenticeship Service, Creative Skillset, UKTI and Tech City and is IPA director of marketing and reputation management.
· Andrew Carmichael - Chief executive of Creative & Digital Media Apprenticeships. He worked with Janet on the Creative Pioneer Challenge and believes in the relevance and value of practical experience in the creative industries.
· Lesley Morris - Former head of design skills at the Design Council and head of its strategy unit after its merger with CABE. Lesley also led the MA design leadership programme at Middlesex University.
· Dr. Gary Pritchard - Vice principal at the Condé Nast College of Fashion & Design, which is due to open in central London in January 2013. Gary is in the vanguard of the shift towards private design education.

They exchanged their points of views with the audience on how we all find the current situation regarding young creative job prospects with respect to the actual education system, considering the current situation caused by crisis and all the changes in the sector due to the new digital generation.

Surprisingly many there agreed that much still needs to be improved in the design education system, especially given that our industry has been completely revolutionized by the rise of digital design. He also spoke of the need to teach people how to think, coming to the conclusion that if you learn creativity you can get to do anything in the world of design. It was also stressed that universities should work more on making connections to the creative industry - how many students have the ability to survive only with their creative skills once they finish their degree course?

You can see the videos here: www.designerbreakfasts.net

A few years ago I had the opportunity to spend some months studying graphic design in an English university, but this talk helped shed some more light onto the pros and cons of the British creative educational system. It became clear to me that the educational system that I am a product of (Spain) has little to do with the one over here in the UK, but I will be speaking at more length about this in next week's post.

El pasado martes asistí a unas charlas en el Design Museum (Designer Breakfast bien tempratito por la mañana), en este caso nos sorprendieron con un debate titulado "Bright Young Things" con invitados tales como:

· Neville Brody - icono del diseño en los 80, decano de la Facultad de Comunicación en el Royal College of Art, y presidente de D&AD.
· Lawrence Zeegen - decana de la Facultad de Diseño en London College of Communication, University of the Arts London, vice presidente de ICOGRADA, y miembro de la junta directiva de la International Design Alliance.
· Janet Hull - creadora y directora ejecutiva de IPA/Metro Creative Pioneers Challeng, que también trabaja en National Apprenticeship Service, Creative Skillset, UKTI y Tech City, y es la directora de marketing de IPA.
· Andrew Carmichael - jefe ejecutivo de Creative & Digital Media Apprenticeships.
· Lesley Morris - ex jefe de diseño en Design Council and jefe de estrategia tras la fusión con CABE, también dirige el master de diseño en Middlesex University.
· Dr. Gary Pritchard - que es subdirector del Condé Nast College of Fashion & Design.

Éstos intercambiaron opiniones con el público presente sobre cómo encuentran la situación actual con respecto a la salida laboral de jóvenes creativos con respecto al sistema educativo establecido, la situación actual de cambio producida por crisis que nos aborda, y por los cambios en el sector debido a la nueva generación digital.

Sorprendentemente muchos coincidieron en que aún hay que mejorar mucho en el sistema educativo del diseño, especialmente teniendo en cuenta que nuestro sector se ha revolucionado completamente por el incremento de diseño digital. Se habló también de que hay que hacer aprender a la gente a pensar, llegando a conclusiones como que si aprendes creatividad puedes llegar a hacer cualquier cosa en el universo del diseño. También se recalcó que las universidades deberían trabajar más en hacer conexiones con la industria creativa, ¿cuántos estudiantes tienen la habilidad de sobrevivir sólo con sus conocimientos creativos una vez acaban la carrera?

Podéis ver los vídeos aquí: www.designerbreakfasts.net

Hace unos años tuve la oportunidad de pasar algunos meses estudiando diseño gráfico en una universidad inglesa, esta charla me ha ayudado a esclarecer un poco más sobre los pros y los contras del sistema educativo de creatividad británico. Me quedó claro que el sistema educativo que he tenido en España tiene poco que ver con el que aquí en el Reino Unido tienen, pero ya hablaré más extensamente sobre este tema en el próximo post.





No hay comentarios: